5 to Thrive!

Similar to the common struggles companies may face with social media platforms, diving into SMS marketing can have many folks asking, “So… what works and where do we start?” Whether you are texting customers for a short-term campaign or as an ongoing marketing channel, there are a few best practices to keep in mind when […]

Pointing Fingers at Pantone 448C

We know colors can invoke different feelings or emotion, and therefore actions and behaviors. This is why fast food restaurants and their branding are typically bathed in red and yellow. This color combo can make us feel hungry and happy. Two cheeseburgers please! But what about the ugliest color in the world? What can it […]

First thing in the AM?

Recently I was re-reading a “popular discussion” from thinkLA regarding the 18 must-know stats for modern email marketers; one of the stats got me thinking. You know the saying, “Timing is everything?” Well, number 7 of the must-knows indicated “58% of adults check their email first thing in the morning.” I absolutely agree. In fact, […]

10 for 10

In celebration of their 10th anniversary, a Toronto-based advertising agency, Grip Limited, invited a creative and rather astute group of 10-year-olds to take hold of the agency reins. Tasked with creating a variety of campaigns for a few of Grip’s existing clients, the “Execs in Training” strategize, brainstorm, develop and present their fleshed out ideas […]

RMK Special Bulletin: “Kit and Kaboodle”

RMK was pleased to work with Southern California Edison on a recent project to create a campaign kit promoting the statewide Flex Alert program. Flex Alert is an urgent call to all Californians to immediately conserve electricity and shift energy use to off-peak, evening hours (after 6 p.m.). Public awareness is critical to achieving high […]

You Gotta Hand It to ‘Em

I think we can all agree mobile marketing is continuing to expand and grow. Its really “on the move” you might say. To be frank, there is really no reason why it shouldn’t. With global mobile browsing increasing 162.73% over the last two years1 it’s a terrific tool for marketers and consumers alike. When you acknowledge […]

Candy is Dandy, But a Letter is Better

For those of you who don’t receive your monthly issue of Deliver Magazine, there is a great, little section featured toward the front of the magazine called “By the Numbers.” In bite-sized pieces, they give you some recent industry statistics to keep you in the know.  In an issue of Deliver I came across an […]

Loose Lips Sink Ships

The saying “Loose Lips Sinks Ships” was made popular during World War II. Primarily used in war campaigns and propaganda posters, the expression, quickly turned slogan, served as a catchy reminder to not speak carelessly with regard to important information. In times of war, “unguarded talk” regarding tactics, planning and movement could be heard by […]

Social Butterfly Gets the Worm

Does your company currently engage in social media marketing? If your answer is “no”, according to a recent poll conducted by Chief Marketer, you are part of a small group of those yet to adopt social media into your marketing mix. Perhaps you thought channels like Facebook and Twitter were passing fads not worth your […]

Optify’s 2012 B2B Benchmark Report

We are quickly wrapping up the first quarter of 2013, but we’ve come across a great benchmark report output by Optify regarding 2012 Web traffic trends. The report digs deep into topics such as social media, conversion rates, organic and paid searches, and lead generation. If you are looking for a little insight on how […]