rants

tag: trends


Candy is Dandy, But a Letter is Better

May 7, 2013

For those of you who don’t receive your monthly issue of Deliver Magazine, there is a great, little section featured toward the front of the magazine called “By the Numbers.” In bite-sized pieces, they give you some recent industry statistics to keep you in the know. In an issue of Deliver I came across an interesting statistic; taken from the DMA Statistical Fact Book 2012, Deliver shares with us the age range of consumers most likely to respond to mail piece is 22 to 24. Surprised? With the popularity of digital channels and social media coming out of our ears—or so it would seem—you may have been under the impression that this particular age group would shy away from “old-fashioned paper methods.” I immediately began asking questions to find ways to justify the statistic; For example, how much mail does the average 20-something receive? Perhaps they don’t receive a large volume of mail and therefore take a little more time to pick through and find relevance in the pieces they receive. Maybe a younger demographic finds a non-digital method refreshing and it becomes more likely to catch their eye. Hmm… Ultimately, I thought I’d seek out more support for this statistic.

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Social Butterfly Gets the Worm

April 12, 2013

Does your company currently engage in social media marketing? If your answer is “no”, according to a recent poll conducted by Chief Marketer, you are part of a small group of those yet to adopt social media into your marketing mix. Perhaps you thought channels like Facebook and Twitter were passing fads not worth your marketing dollars. Maybe you didn’t feel like your services or products really lent themselves to such a dynamic marketing channel. Or, you might even get the feeling social media is more for B2C use than B2B. However, consistent growth trends over the last few years suggest otherwise on all counts.

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Optify’s 2012 B2B Benchmark Report

March 20, 2013

We are quickly wrapping up the first quarter of 2013, but we've come across a great benchmark report output by Optify regarding 2012 Web traffic trends. The report digs deep into topics such as social media, conversion rates, organic and paid searches, and lead generation. If you are looking for a little insight on how to carry out future campaigns, then look no further.

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Mr. Mobile Rising

January 3, 2013

As marketers, technology is a pro at keeping us on our toes. In the early 1990s, this thing called the Internet got thrown at us. Everyone needed to be able to reach countless people through the new World Wide Web! Similarly, the introduction of email marketing had some heads spinning just a few years later. It seems like we do this pretty often nowadays; microsites, banner ads, Facebook, Instagram, Pinterest, etc.

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