rants

tag: tips & tricks


5 to Thrive!

October 14, 2016

Similar to the common struggles companies may face with social media platforms, diving into SMS marketing can have may folks asking, "So... what works and where do we start?" Whether you are texting customers for a short-term campaign or as an ongoing marketing channel, there are a few best practices to keep in mind when establishing your plan and forming each outgoing message.

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First thing in the AM?

July 21, 2014

Recently I was re-reading a “popular discussion” from thinkLA regarding the 18 must-know stats for modern email marketers; one of the stats got me thinking. You know the saying, “Timing is everything?” Well, number 7 of the must-knows indicated “58% of adults check their email first thing in the morning.” I absolutely agree. In fact, I would have guessed that percentage to be even higher. That aside, I wondered, “Yes, but how many are seriously checking their email?”

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