rants

tag: strategy


Pointing Fingers at Pantone 448C

June 18, 2016

We know colors can invoke different feelings or emotion, and therefore actions and behaviors. This is why fast food restaurants and their branding are typically bathed in red and yellow. This color combo can make us feel hungry and happy. Two cheeseburgers please! But what about the ugliest color in the world? What can it do?

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First thing in the AM?

July 21, 2014

Recently I was re-reading a “popular discussion” from thinkLA regarding the 18 must-know stats for modern email marketers; one of the stats got me thinking. You know the saying, “Timing is everything?” Well, number 7 of the must-knows indicated “58% of adults check their email first thing in the morning.” I absolutely agree. In fact, I would have guessed that percentage to be even higher. That aside, I wondered, “Yes, but how many are seriously checking their email?”

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