rants

tag: statistics


First thing in the AM?

July 21, 2014

Recently I was re-reading a “popular discussion” from thinkLA regarding the 18 must-know stats for modern email marketers; one of the stats got me thinking. You know the saying, “Timing is everything?” Well, number 7 of the must-knows indicated “58% of adults check their email first thing in the morning.” I absolutely agree. In fact, I would have guessed that percentage to be even higher. That aside, I wondered, “Yes, but how many are seriously checking their email?”

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You Gotta Hand It to ‘Em

May 28, 2013

I think we can all agree mobile marketing is continuing to expand and grow. Its really “on the move” you might say. To be frank, there is really no reason why it shouldn’t. With global mobile browsing increasing 162.73% over the last two years1 it’s a terrific tool for marketers and consumers alike. When you acknowledge all the ways customers utilize their mobile devices (to scan QR codes, run in-store price comparisons, redeem coupons, email, social media, etc.), you really just gotta hand it to ‘em... literally. What better place for your brand than the palm of their hand? I wouldn’t say its ingenious, but it is good marketing.

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