rants

tag: social media


Social Butterfly Gets the Worm

April 12, 2013

Does your company currently engage in social media marketing? If your answer is “no”, according to a recent poll conducted by Chief Marketer, you are part of a small group of those yet to adopt social media into your marketing mix. Perhaps you thought channels like Facebook and Twitter were passing fads not worth your marketing dollars. Maybe you didn’t feel like your services or products really lent themselves to such a dynamic marketing channel. Or, you might even get the feeling social media is more for B2C use than B2B. However, consistent growth trends over the last few years suggest otherwise on all counts.

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Optify’s 2012 B2B Benchmark Report

March 20, 2013

We are quickly wrapping up the first quarter of 2013, but we've come across a great benchmark report output by Optify regarding 2012 Web traffic trends. The report digs deep into topics such as social media, conversion rates, organic and paid searches, and lead generation. If you are looking for a little insight on how to carry out future campaigns, then look no further.

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