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Social Butterfly Gets the Worm

April 12, 2013

Does your company currently engage in social media marketing? If your answer is “no”, according to a recent poll conducted by Chief Marketer, you are part of a small group of those yet to adopt social media into your marketing mix. Perhaps you thought channels like Facebook and Twitter were passing fads not worth your marketing dollars. Maybe you didn’t feel like your services or products really lent themselves to such a dynamic marketing channel. Or, you might even get the feeling social media is more for B2C use than B2B. However, consistent growth trends over the last few years suggest otherwise on all counts.

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