rants

tag: digital marketing


First thing in the AM?

July 21, 2014

Recently I was re-reading a “popular discussion” from thinkLA regarding the 18 must-know stats for modern email marketers; one of the stats got me thinking. You know the saying, “Timing is everything?” Well, number 7 of the must-knows indicated “58% of adults check their email first thing in the morning.” I absolutely agree. In fact, I would have guessed that percentage to be even higher. That aside, I wondered, “Yes, but how many are seriously checking their email?”

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Optify’s 2012 B2B Benchmark Report

March 20, 2013

We are quickly wrapping up the first quarter of 2013, but we've come across a great benchmark report output by Optify regarding 2012 Web traffic trends. The report digs deep into topics such as social media, conversion rates, organic and paid searches, and lead generation. If you are looking for a little insight on how to carry out future campaigns, then look no further.

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Mr. Mobile Rising

January 3, 2013

As marketers, technology is a pro at keeping us on our toes. In the early 1990s, this thing called the Internet got thrown at us. Everyone needed to be able to reach countless people through the new World Wide Web! Similarly, the introduction of email marketing had some heads spinning just a few years later. It seems like we do this pretty often nowadays; microsites, banner ads, Facebook, Instagram, Pinterest, etc.

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