rants

tag: data


Loose Lips Sink Ships

April 23, 2013

The saying “Loose Lips Sinks Ships” was made popular during World War II. Primarily used in war campaigns and propaganda posters, the expression, quickly turned slogan, served as a catchy reminder to not speak carelessly with regard to important information. In times of war, “unguarded talk” regarding tactics, planning and movement could be heard by the enemy, giving them an advantage to disrupt a course of action or literally sink a ship if given its location.

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Seeking a Mate or a Job? eHarmony Looking To Do Both

February 12, 2013

Who could foresee that your answers to finding a “match” personally could also lead to finding a job? If it’s true that today’s employers tend to select job candidates on “four to five superficial traits,” then isn’t it natural for online matchmakers, like eHarmony, who have robust personality profiles in their user database, to match employers with new employees?

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Take Two Lumps of Analytics with Your Cup of Creativity

January 14, 2013

Do you ever get the feeling you are leaving too much to chance when it comes to your marketing decisions? Do you sometimes wish you had more to fly by than just the seat of your pants? Adele Sweetwood, VP of Americas marketing and support at SAS, reminds us in her article ”Six Tips for Creating an Analytics-Driven Marketing Culture”, analytics should be at the core of your decision-making and therefore ingrained in your company culture.

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