rants

tag: case studies


You Gotta Hand It to ‘Em

May 28, 2013

I think we can all agree mobile marketing is continuing to expand and grow. Its really “on the move” you might say. To be frank, there is really no reason why it shouldn’t. With global mobile browsing increasing 162.73% over the last two years1 it’s a terrific tool for marketers and consumers alike. When you acknowledge all the ways customers utilize their mobile devices (to scan QR codes, run in-store price comparisons, redeem coupons, email, social media, etc.), you really just gotta hand it to ‘em... literally. What better place for your brand than the palm of their hand? I wouldn’t say its ingenious, but it is good marketing.

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Where has traditional marketing gone?

January 9, 2013

It’s no secret consumers are learning to put on blinders in an attempt to tune out traditional marketing messages. They aren’t interested in being told to blindly “buy now”. Alternatively, they are thirsty for information; information that will allow them to make comparisons, find answers to their questions and ultimately make an informed decision regarding a potential purchase.

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