rants

tag: campaign


5 to Thrive!

October 14, 2016

Similar to the common struggles companies may face with social media platforms, diving into SMS marketing can have may folks asking, "So... what works and where do we start?" Whether you are texting customers for a short-term campaign or as an ongoing marketing channel, there are a few best practices to keep in mind when establishing your plan and forming each outgoing message.

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RMK Special Bulletin: “Kit and Kaboodle”

September 24, 2013

RMK was pleased to work with Southern California Edison on a recent project to create a campaign kit promoting the statewide Flex Alert program. Flex Alert is an urgent call to all Californians to immediately conserve electricity and shift energy use to off-peak, evening hours (after 6 p.m.). Public awareness is critical to achieving high levels of conservation during heat waves and other challenging grid conditions. The goals of the Flex Alert Kit were to help community organizations and municipalities increase awareness and educate their constituents about the program, including how to respond when a Flex Alert event is called (via radio and/or television).

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Candy is Dandy, But a Letter is Better

May 7, 2013

For those of you who don’t receive your monthly issue of Deliver Magazine, there is a great, little section featured toward the front of the magazine called “By the Numbers.” In bite-sized pieces, they give you some recent industry statistics to keep you in the know. In an issue of Deliver I came across an interesting statistic; taken from the DMA Statistical Fact Book 2012, Deliver shares with us the age range of consumers most likely to respond to mail piece is 22 to 24. Surprised? With the popularity of digital channels and social media coming out of our ears—or so it would seem—you may have been under the impression that this particular age group would shy away from “old-fashioned paper methods.” I immediately began asking questions to find ways to justify the statistic; For example, how much mail does the average 20-something receive? Perhaps they don’t receive a large volume of mail and therefore take a little more time to pick through and find relevance in the pieces they receive. Maybe a younger demographic finds a non-digital method refreshing and it becomes more likely to catch their eye. Hmm… Ultimately, I thought I’d seek out more support for this statistic.

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