rants

tag: buying behavior


Pointing Fingers at Pantone 448C

June 18, 2016

We know colors can invoke different feelings or emotion, and therefore actions and behaviors. This is why fast food restaurants and their branding are typically bathed in red and yellow. This color combo can make us feel hungry and happy. Two cheeseburgers please! But what about the ugliest color in the world? What can it do?

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Where has traditional marketing gone?

January 9, 2013

It’s no secret consumers are learning to put on blinders in an attempt to tune out traditional marketing messages. They aren’t interested in being told to blindly “buy now”. Alternatively, they are thirsty for information; information that will allow them to make comparisons, find answers to their questions and ultimately make an informed decision regarding a potential purchase.

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