rants

June, 2016 Archive


Pointing Fingers at Pantone 448C

June 18, 2016

We know colors can invoke different feelings or emotion, and therefore actions and behaviors. This is why fast food restaurants and their branding are typically bathed in red and yellow. This color combo can make us feel hungry and happy. Two cheeseburgers please! But what about the ugliest color in the world? What can it do?

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