RMK Special Bulletin: “Kit and Kaboodle”

RMK was pleased to work with Southern California Edison on a recent project to create a campaign kit promoting the statewide Flex Alert program. Flex Alert is an urgent call to all Californians to immediately conserve electricity and shift energy use to off-peak, evening hours (after 6 p.m.). Public awareness is critical to achieving high levels of conservation during heat waves and other challenging grid conditions. The goals of the Flex Alert Kit were to help community organizations and municipalities increase awareness and educate their constituents about the program, including how to respond when a Flex Alert event is called (via radio and/or television).

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