rants

May, 2013 Archive


You Gotta Hand It to ‘Em

May 28, 2013

I think we can all agree mobile marketing is continuing to expand and grow. Its really “on the move” you might say. To be frank, there is really no reason why it shouldn’t. With global mobile browsing increasing 162.73% over the last two years1 it’s a terrific tool for marketers and consumers alike. When you acknowledge all the ways customers utilize their mobile devices (to scan QR codes, run in-store price comparisons, redeem coupons, email, social media, etc.), you really just gotta hand it to ‘em... literally. What better place for your brand than the palm of their hand? I wouldn’t say its ingenious, but it is good marketing.

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Candy is Dandy, But a Letter is Better

May 7, 2013

For those of you who don’t receive your monthly issue of Deliver Magazine, there is a great, little section featured toward the front of the magazine called “By the Numbers.” In bite-sized pieces, they give you some recent industry statistics to keep you in the know. In an issue of Deliver I came across an interesting statistic; taken from the DMA Statistical Fact Book 2012, Deliver shares with us the age range of consumers most likely to respond to mail piece is 22 to 24. Surprised? With the popularity of digital channels and social media coming out of our ears—or so it would seem—you may have been under the impression that this particular age group would shy away from “old-fashioned paper methods.” I immediately began asking questions to find ways to justify the statistic; For example, how much mail does the average 20-something receive? Perhaps they don’t receive a large volume of mail and therefore take a little more time to pick through and find relevance in the pieces they receive. Maybe a younger demographic finds a non-digital method refreshing and it becomes more likely to catch their eye. Hmm… Ultimately, I thought I’d seek out more support for this statistic.

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