rants

April, 2013 Archive


Loose Lips Sink Ships

April 23, 2013

The saying “Loose Lips Sinks Ships” was made popular during World War II. Primarily used in war campaigns and propaganda posters, the expression, quickly turned slogan, served as a catchy reminder to not speak carelessly with regard to important information. In times of war, “unguarded talk” regarding tactics, planning and movement could be heard by the enemy, giving them an advantage to disrupt a course of action or literally sink a ship if given its location.

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Social Butterfly Gets the Worm

April 12, 2013

Does your company currently engage in social media marketing? If your answer is “no”, according to a recent poll conducted by Chief Marketer, you are part of a small group of those yet to adopt social media into your marketing mix. Perhaps you thought channels like Facebook and Twitter were passing fads not worth your marketing dollars. Maybe you didn’t feel like your services or products really lent themselves to such a dynamic marketing channel. Or, you might even get the feeling social media is more for B2C use than B2B. However, consistent growth trends over the last few years suggest otherwise on all counts.

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