Take Two Lumps of Analytics with Your Cup of Creativity

Do you ever get the feeling you are leaving too much to chance when it comes to your marketing decisions? Do you sometimes wish you had more to fly by than just the seat of your pants? Adele Sweetwood, VP of Americas marketing and support at SAS, reminds us in her article ”Six Tips for Creating an Analytics-Driven Marketing Culture”, analytics should be at the core of your decision-making and therefore ingrained in your company culture.

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Where has traditional marketing gone?

It’s no secret consumers are learning to put on blinders in an attempt to tune out traditional marketing messages. They aren’t interested in being told to blindly “buy now”. Alternatively, they are thirsty for information; information that will allow them to make comparisons, find answers to their questions and ultimately make an informed decision regarding a potential purchase.

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Mr. Mobile Rising

As marketers, technology is a pro at keeping us on our toes. In the early 1990s, this thing called the Internet got thrown at us. Everyone needed to be able to reach countless people through the new World Wide Web! Similarly, the introduction of email marketing had some heads spinning just a few years later. It seems like we do this pretty often nowadays; microsites, banner ads, Facebook, Instagram, Pinterest, etc.

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