MEET OUR LEADERSHIP
With our fair share of interesting–and often zany–characters running around our Pasadena offices, we have a great time working together and with our beloved clients. Here are some of the key players at RMK that supply equal parts genius and hearty belly laughs.
Ramona Vasquez, Managing Director
Ramona has over 30 years of marketing experience with an emphasis in direct response marketing and merchandising. She has developed and executed integrated marketing campaigns for Huntington Hospital, William Lyon Financial, Verizon Wireless, The Automobile Club (AAA), System Pavers, Riverside Dental and Southern California Edison.
Before her move to the agency side of the direct marketing business, Ramona was Director of Direct Marketing at Home Savings of America. Prior to that, she also served as Vice President and Direct Marketing Manager for First Interstate Bank managing integrated marketing campaigns, including pre-approved credit mailings. Ramona’s praises include those of leading marketing consultant James Rosenfield, in Direct Marketing magazine, noting her as a “perfect 10” for her ability to blend psychology, technology, brand identity and database into direct mail.
Hometown: Highland Park, CA
Likes: Her family, movie popcorn, the smell of fresh Gardenias, Pixar films, Bailey’s in her afternoon coffee, getting a good deal, television, chocolate covered almonds, People Magazine and the Los Angeles Lakers.
Words to live by: “Ah, but a man’s reach should exceed his grasp, or what’s a heaven for?” – “Andrea del Sarto” by Robert Browning, 1855
Kari Petrulis, Managing Director
Kari brings over 15 years of strategic marketing experience with a focus on integrated direct response marketing. As a direct marketing agency Creative Director, Kari has developed and implemented strategic plans–based on audience insights and analytics–through traditional, off-line direct marketing, as well as online channels. Major account work includes the Los Angeles Times, Disney Art Classics, Brand Jordan/Nike, and Southern California Edison. Kari’s past experience on the client side includes Vice President, Direct Marketing Manager at Home Savings of America and Great Western Bank.
Hometown: Detroit, Michigan
Likes: Gaining perspective from his three daughters, learning things completely foreign to him, readily-available hand sanitizer, new destinations, non-fiction, well-presented arguments, having a golf handicap, hot sauce (without Habanero peppers), playoff hockey, and most things Canadian.
Words to live by: “If you think you are too small to make a difference, try sleeping with a mosquito.” – Dalai Lama